Kindle Fire’s Simple User Interface Design: Threat for iPad?
This fall Amazon impressed its customers with the release of a new product, Kindle Fire. This new generation device stepped out of the line of simple e-readers into the severely competitive world of touch screen tablets.
What does Fire’s user interface design have to offer compared to previous Kindles? The reviews of this hot product are controversial. Kindle Fire is based on a customized version of Android. At first glance, its user interface design is simple and straightforward. It is equipped with a standard on-screen keyboard, which pops up when needed. Navigation buttons are completely eliminated from the body of the device, and that helps keep its size at seven inches with the screen resolution of 1024 by 600. Fire’s user interface design is divided into categories, for example, Books, Video, Apps. It is possible to customize the elements of the user interface design to bring the most used applications forward as favorites. The most recently opened applications are shown in a carousel view. The number of applications available for Kindle Fire is still limited but it might change depending on its popularity.
Amazon Cloud, the important feature of the Amazon Kindle series, is also part of Fire’s user interface design. Amazon Cloud not only provides Kindle users with 5Gb of free online storage, but it also allows them to buy and rent books and films directly from the Amazon store. While dependency on Amazon seems like a drawback, it is a useful feature for those who shop at Amazon anyway.
Customer reviews on Amazon generally confirm high usability of Fire’s user interface design. Some complain, however, that it is not as functional as that of iPad. Indeed, Kindle Fire is mainly intended for e-book reading, mp3 and video playing, and limited web-browsing. It is hard to compare this to the unlimited possibilities of iPad but their price levels are not comparable either.
While Kindle Fire is not designed to be iPad’s competitor, simply because it has a different purpose and functionality, this Christmas many buyers will be debating whether it is best to get iPad or Kindle Fire.
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